Airband relaunches with overhaul of all brand touchpoints

Airband, one of the UK’s next generation internet service providers, re-launches this week with an all-new brand, created by The Corner London.



The work sees a complete overhaul of Airband’s brand strategy, visual identity, and communications across all touchpoints.

Working with Illustrator Andrew Rae, The Corner has developed a brand and launch campaign that positions Airband as a new type of broadband company, delivering a better experience to consumers living outside of major cities, be that price, speed, service, or overall value.

At a time when consumers are experiencing unprecedented price inflation across everything from gas and electricity to petrol and food, Airband’s first TV ad, voiced by comedy actor Marc Wootton, focuses on the simple fact that Airband deliver ‘suuuuperfast broadband from just £25 a month, with no price hikes.’ A message brought to you by none other than ‘Puffy’, the adorable, over-inflated, puffer fish. Airband’s ‘no price hike’ message is carried through radio, while digital, social, and direct mail executions span a range of supporting ‘value’ messages.

Find out more on The Corner.