Oystercatchers MD named in AdWeek’s Agents of Change Award
This morning, ADWEEK honoured 40 individuals in their inaugural Agents of Change Award – an award that celebrates the people reshaping marketing, media, advertising, and tech through meaningful action. We are thrilled that Becky McKinlay, the Managing Director of Oystercatchers, has been recognised alongside the other innovators, challengers and leaders on the list. Since joining […]
Why brand still struggles in the boardroom, and what marketers can do about it
Over the past 50 years, the proportion of S&P 500 market value attributed to intangible assets has grown from 17% to more than 90%. Brand and reputation are clearly significant contributors to business value. Yet they remain difficult to capture on a balance sheet, vulnerable when budgets come under pressure and, occasionally, dismissed as little […]
A look at the Oystercatchers Awards’ ‘Best Agency Credentials’ Category
With three new categories this year, the 2026 iteration of the Oystercatchers Awards has a total of 15 different ways to win. The new categories were introduced to better represent the ever-evolving face of the marketing industry, and brand and agency relationships. However, one old favourite category remains: Best Agency Credentials. This category recognises excellence […]
