We’re industry cheerleaders and critical friends – supporting progressive organisations to realise their marketing effectiveness and encouraging both brands and agencies to lift each other up.
The Future Isn’t In-House or Agency. It’s Intentionally Hybrid.
A few months ago, Oystercatchers and InnerGroup started discussing a question that many marketing leaders are wrestling with: what does the optimum hybrid marketing model actually look like? Most organisations today operate somewhere between fully in-house and fully outsourced. They have internal creative teams, agency partners, specialist consultancies, production partners and an increasing number of […]
The Long Game: Building a Career in New Business
Intrepid early-career agency talent braved a tube strike and thoroughly miserable weather to make it to the latest Oystercatchers X-Series on Thursday 5th June – they were rewarded with a conversation that was well worth the journey. The topic was one close to many hearts: how to build a meaningful, fulfilling and long-lasting career in […]
The Human Edge: Cultivating Judgment in the Age of Agents
At the latest Oystercatchers Club event, the conversation explored not just how organisations embed AI into teams and culture, but something arguably more important: the role of the individual operating the technology. To unpack this, we were joined by an expert panel featuring Matthew Kershaw, Rahim Hirji and Alexandra Foster. The Real Differentiator: What Humans Bring to AI The […]
Turning Conversations into Opportunity
Last night’s Oystercatchers X-Series brought together a group of early-career agency talent to focus on a skill that underpins long-term success in our industry, but is rarely taught properly: networking. Led by Benj Chilcott, the session explored a practical and grounded approach to using networking as a key facet of a career in agencyland. In […]