What makes a winning awards entry?
To help you submit your best entry into the Oystercatchers Awards, we asked our 2025 judging panel what makes for an outstanding entry.
The part of marketing that AI cannot replace
As AI takes on more of our execution, the strategic thinking behind the work isn’t devalued. In fact, it becomes the work’s differentiator.
The Future Isn’t In-House or Agency. It’s Intentionally Hybrid.
A few months ago, Oystercatchers and InnerGroup started discussing a question that many marketing leaders are wrestling with: what does the optimum hybrid marketing model actually look like? Most organisations today operate somewhere between fully in-house and fully outsourced. They have internal creative teams, agency partners, specialist consultancies, production partners and an increasing number of […]