Who doesn’t love a deal in January? McDonald’s latest campaign by Leo Burnett shows off its Double Cheeseburger Saver Meal Deal by literally making the most of an outdoor poster site.

The 48-sheet billboard shows the image extending over the edges of the poster site and spilling over on to the wall behind, showing McDonald’s attempt to get the most value out of their media site. It is the first of a series of ‘money saving’ media tactics from the brand.

This work is the latest campaign within McDonald’s ‘Like Getting Your Money’s Worth?’ platform, which has been running for eight years.

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