John Lewis & Partners has rebranded as “John Lewis & Sisters” ahead of International Women’s Day to start a long-term commitment to supporting female talent. The initiative is led by a creative campaign from Saatchi & Saatchi London.
The “John Lewis & Sisters” initiative invites makers to share their talent, stories and ideas with buyers, giving businesses the chance to have their products sold in store and online this Christmas. The campaign pays homage to women of the past, present and future, who are part of the fabric of John Lewis’ 160-year history, including Sarah Lewis, the wife of John Lewis, artist Barbara Hepworth, makeup artist Charlotte Tilbury and ceramicist Emma Bridgewater.
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