Becky McKinlay, Managing Director of Oystercatchers, explores 10 reasons why clients use intermediaries and how they can deliver value to your brand. Last week, we covered that ‘intermediary’ might not be the best word to describe our services. It wouldn’t be much of a market or an industry that survived over many years if all […]
By Becky McKinlay.
How exploring your ways of working can be more impactful than going to pitch As a leading intermediary, we regularly hear the lament from brand side marketers that their agency isn’t performing. If the wheels have fallen off your marketing plan and your KPIs are looking sadder than July’s weather forecast, it’s often your agency(ies) […]
We all know what a huge opportunity international expansion is for a business — it’s a no-brainer for growth. New markets, diversified revenue, global recognition — it’s the dream. This article originally published by Rocketmill, explores what we learned from Advertising Week Europe. But, like many things in business, the reality is never as simple as […]
