Vinted, Europe’s leading international online C2C marketplace dedicated to second-hand fashion, is launching ‘Re~invinted’ — a campaign and website experience created by Stink Studios in support of Vinted’s new creative platform “New Again”.



The New Again feeling is about the pride in a find and the joy in a sale. The freedom to reinvent ourselves without worry or waste. The promise of feel-good possibilities and fresh starts, again and again.

Re~invinted reveals the behaviours of the millions embracing the ever-expanding pre-loved trend — those choosing secondhand over ‘new’ in favour of shopping, selling, and saving on their own terms.

The campaign spotlights the unique habits driving the community, reflecting the mindsets of buyers and sellers of differing tastes, desires and motivations.

Vinted’s data insight team and Stink have identified unique personas, each representing a different shopper mindset, ranging from things like: ‘Negotiator’, ‘Hotshot’, ‘Sneakerhead’, ‘Retroholic’, ‘Bundler’, ‘Novelist’, and many more.

The Re~invinted campaign is supported by real member data, showcasing insights like…19%
of sales start with a DM, sellers are most open to offers between 6pm and 9pm, and 30% of all Members have only 5 star reviews.*

Visitors can also do a playful quiz, designed to connect them with their very own shareable ‘Pre-loved Personality’ and the most relevant insights as well as being able to discover the personas and their unique insights or “Vin-sights”, to match their taste.



Vinted & Stink’s campaign presents a wealth of never-before-shared data that challenges preconceptions of the second-hand world, such as access to luxury fashion, high-quality products and a broad range of items beyond fashion. It also supports the brand position that anyone can find what they love, and make it New Again.

Re~invinted will be supported with influencer, social and PR assets, utilising both campaign highlights and localised data insights from across the UK, France, Poland and Germany. This playful content is designed to drive users to the experience and generate broader hype for the campaign.

The Re~invinted site goes live on the 3rd February 2025 in the UK, France, Poland and Germany.

Find out more on Stink Studios.