But what Mother London does know is that we’ve all experienced that feeling of trying to get home in time to watch the match. 

Maybe you thought you could cut it fine, just nip into KFC en route? But now there’s only two minutes till kick off and you’re sweating, doing a run-walk-run down a dual carriage way.

So you can stop all this embarrassment and enjoy the football, paired with some delicious chicken, of course.

The campaign sponsors ITV’s coverage of the World Cup, with 13 separate idents.

Find out more on Mother London.