Marketing models evolve.
Agency commercial models need to keep pace.
Agency agreements are typically established to meet the requirements of a business at a particular point in time. As the relationship develops, scopes change, capabilities evolve, agency teams shift and marketing priorities move on.
Reviewing the commercial model helps protect the value of a successful partnership, ensuring it remains competitive, sustainable and drives growth.
The Oystercatchers Commercial Review provides Marketing and Procurement teams with an independent, evidence-based assessment of their current agency commercial arrangements.