What’s an intermediary anyway

6 Tips for Choosing an Intermediary That Delivers Transparency, Value and Fairness

Becky McKinlay, Managing Director at Oystercatchers, delves into the complexities of intermediary models in agency selection and shares six essential tips to help clients get a transparent and best value service. by Becky McKinlay, Managing Director, Oystercatchers 1) Question the cost of intermediaries offering ‘free’ consultancy advice to clients. How is that possible? Only by […]

Working with an intermediary, or thinking about it? Ask yourself these questions, please!

Becky McKinlay, Managing Director at Oystercatchers, clarifies the misconceptions around true intermediary services and highlights the essential factors brands should consider to make informed decisions when choosing an intermediary partner.  In the 5 months since I’ve been at Oystercatchers, I’ve been exploring the differences between a number of organisations offering intermediary services, the value they […]

The advantages and watchouts for agencies working with intermediaries

Becky McKinlay, Managing Director at Oystercatchers explores how agencies can best understand different intermediary models to help them make key decisions. In earlier posts, we discussed the advantages of engaging an intermediary for clients, emphasising the value of choosing one that acts as both a consultancy service and a strategic partner, rather than one which […]

Why does a client need an intermediary – and how do they add value?

Becky McKinlay, Managing Director of Oystercatchers, explores 10 reasons why clients use intermediaries and how they can deliver value to your brand. Last week, we covered that ‘intermediary’ might not be the best word to describe our services.  It wouldn’t be much of a market or an industry that survived over many years if all […]