Tag: Oystercatchers Thoughts

IPA launches new report to understand what makes a successful client:agency partnership

The IPA has today released the third part in its ‘Partnering for Growth’ report, which seeks to understand how to create mutually sustainable commercial relationships for clients and agencies. The third instalment of the report seeks to understand the four fundamental characteristics and contexts that help to create these long-term relationships. As part of the […]

Surviving to thriving: How can brands plan for the next five years and beyond?

Gill Huber, managing partner of Oystercatchers, shares insights about how TUI, WW and N Brown Group adapted to the Covid-19 pandemic and the longer-term impact of these changes as businesses now navigate a new period of economic uncertainty. Survival mode – this is where most businesses and leaders found themselves in March 2020 as the […]

Pandemic recovery boosts UK ad spend to record level of £32 billion in 2021

A new report – UK Advertising’s Adspend Review: The Pandemic Effect – by Advertising Association/WARC show the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. Gill Huber, Managing Partner of Oystercatchers, shares her reaction

Adversity is the greatest driver of creativity

Brands and agencies responded when faced with the challenges arising from the pandemic and came out stronger, using their ultimate strength – creativity.

How will the Pitch Positive Pledge plan reframe the pitch process?

The Pitch Positive Pledge plan looks to reframe the pitch process to improve mental health, cause less wastage and reduce costs. Gill Huber speaks to Creative Salon