Stella Artois has gone back to its roots by launching a premium Unfiltered lager.  Titled “Beer, au naturel”,  the new campaign tells the story of a charming European town where people live as naturally as the beer they drink.



To launch the brand’s first new beer to market in 15 years, Mother London have set their TVC, OOH and social campaign in a town where the people live as naturally as the beer they drink. The nudity of the inhabitants acts as a striking metaphor for the stripped back brewing process that allows the fresh flavors of Saaz and Mandarina Bavaria hops to burst through.

As the TV ad follows the journey of a naked barman delivering a freshly poured pint of New Stella Artois Unfiltered to his customers, the posters let us delve further into the slow-paced daily life of the village’s residents.

Find out more on Mother London.