The endless tangled festive tree lights, frantic last-minute supermarket dashes, and obligatory work parties signals the arrival of the holiday season.



This year, Starbucks offers a break from the chaos for those looking to embrace the festivities through a new integrated campaign – Drink In, Breathe Out – which will come to life across TV, digital, OOH, earned, owned and experiential across EMEA. 

Drink In, Breathe Out celebrates Starbucks’ mission to nurture human connection and its heritage as a community coffee house. Recognising the spectrum of emotions the holidays bring and the beauty of embracing them all, it positions Starbucks as a haven to enjoy a momentary escape with loved ones. 

A TVC features a unique blend of 3D sets, stop motion, and animated 2D characters and follows a busy modern-day man as he navigates the joyful chaos of the season. Moving speedily through scenes, he encounters what feels like an endless stream of parties, gatherings, shopping trips, and stress. It is only when he takes a sip of his favourite Starbucks beverage that everything slows down, allowing him to reconnect with the spirit of the season and his loved ones.

Find out more on TBWA\London.