NCA are launching their latest iteration of the ‘Hey Sainsbury’s’ campaign, helping the retailer serve up a great summer for everyone.

The 30” TV ad starring real-life Sainsbury’s colleagues, opens with the line “Hey Sainsburys, kids get all summer off. What do we get?”. The colleagues then share suggestions from Sainsbury’s new summer range, showing that Sainsbury’s has something to help even adults enjoy the summer – whether it’s a Taste the Difference picnic in the park, an iced cream cookie sandwich on your way home from work or an impromptu epic BBQ night on a Wednesday.

The ad closes with Sainsbury’s brand VO Stephen Fry as he asks “Want to serve up a great summer for everyone? Ask Sainsbury’s. Sainsbury’s, good food for all of us.”

Find out more on New Commercial Arts.