Yoplait and isobel have launched a cheeky new campaign for Petits Filous that celebrates the wonderful chaos of childhood.

At its heart is a Usual Suspects-style line-up, featuring a cast of mischievous kids caught after a spree of classic kid carnage.



The campaign uses the end line ‘Mischief Makes Us’ and aims to encourage kids to be kids – supported by the goodness of Petits Filous which is fortified with Calcium and Vitamin D to help support healthy bones.



The campaign launches on the 28th of April in the UK across VOD, Online Video, OOH, social and at point of purchase in store.

The campaign landed a perfect 5-star score from System1, proving that a bit of mischief goes a long way.

isobel followed up with a series of interrogation clips on social, with the kids from the ad grilled in a mini interview room about their misadventures.

Find out more on isobel.