The Melanoma Fund today announces the launch of Silhouettes – a campaign highlighting the risks of taking part in outdoor sports in summer, without adequate sun protection. The work was created by Neverland and is being supported by Clear Channel Outdoor.

Despite being almost 100% curable at stage 1, melanoma is one of the deadliest types of cancer, with over 2,300 deaths each year in the UK alone. The campaign aims to raise awareness of the importance of checking and protecting your skin whilst taking part in outdoor sports.
Launching at the start of a massive summer of sports, the campaign features unprotected moles that have grown into melanomas. Their silhouettes mirror the shape of a footballer, swimmer, and a cyclist and are shown in areas of the body where melanoma is typically found in each skin type.

Three of the Melanoma Fund’s Sunguard ambassadors and sporting influencers took part in the shoot: Rosie Muggeride, Christian Lawal, and Daniel Whittaker, each of whom has a personal relationship with melanoma.
The images were shot by award winning photographer James Day, who worked closely with a skin cancer surgeon to ensure the work was as authentic as possible. Hollywood make-up artist, Melanie Lenihan, was also brought on board to create and apply the prosthetics to each athlete.

Clear Channel have donated a large-scale OOH run to support the campaign, which will also be going out across the Melanoma Fund’s social channels, which includes Instagram, Facebook, and X.

Find out more on neverland.