KFC UK&I is putting value at the heart of its new campaign letting everyone know they can do the ‘Deal of a Lunchtime’ – with the iconic gesture of a humble handshake. The handshake, a universally recognised symbol of deal-making, in the campaign puts the spotlight on KFC’s commitment to serve its fans with menu favourites at cracking prices.

As home to the category price-leading daily wrap, which features heavily in the campaign, KFC provides fans with the ‘Deal of a Lunchtime’. Alongside this £1.98 lunchtime hero, we also see some round the clock KFC menu favourites in the campaign, including the Double Dinner Deal. Truly something for everyone’s appetite and budget.

The campaign was created by Mother, PR by Freuds and media by Mindshare – the films all celebrate great deals and were shot in KFC restaurants, directed by Traktor through Stink with the unmistakable Push It To The Limit tune as the backdrop.

Richard Hall, Marketing Director UK&I said: “Getting an amazing deal is a brilliant feeling. It’s exhilarating. And it’s a feeling that everyone can get at KFC with our delicious, toasted Twister Wrap of the Day for just £1.98. Original Recipe chicken, crunchy slaw, with lashings of sauce wrapped in a toasted tortilla for less than the price of a bus ticket? That is Big Deal. A deal to shake hands on. Quite frankly, that’s the Deal of a Lunchtime.”

Richard Tahmasebi, Creative Director at Mother added: “You don’t need an MBA to seal this deal. Negotiation skills are absolutely not necessary. It really is a very easy transaction to do. So why not visit your local KFC and see for yourself?”

Find out more on Mother London.