The relationship between a father and daughter takes centre stage in the first ad under John Lewis & Partners’ new brand positioning “For all life’s moments”, in a campaign by adam&eveDDB.

The film shows the sleepless nights with a newborn, weaning, first words, first steps and birthdays, ending with the girl’s first day at school and an emotional father. The soundtrack is La La Lu by Peggy Lee.

Read the full article on Campaign.