M&S has unveiled its 2024 Christmas Clothing & Home campaign, celebrating the transformative effect that Christmas has over us. From sparking joy and inspiration to serving up style, M&S is committed to delivering the magic of M&S to customers, making the run up to Christmas day feel as magical as the day itself.



As part of the campaign, the enchanting TV ad features young star Skylar Blue (Britain’s Got Talent, Season 15), is directed by Emmy nominated Elliot Power, with choreography by Corey Baker, known for his work on the movie Beetlejuice Beetlejuice. The ad is set to the song ‘I believe in miracles’ by Jackson Sisters and was produced in collaboration with creative agency Mother.

Told through the eyes of slightly mischievous but charming young girl (played by Skylar Blue, aged 10), with a compelling festive spirit, who, with the help of a magical snow globe, makes her family come together in the most unexpected ways. The young girl at the centre of the story is a catalyst for her family’s festive transformation.

At the start of the advert, the inquisitive young protagonist stands out amongst her subdued family as she spots a snow globe across the room. She peers in, tilts the globe and something magical starts to happen – she hears a noise and suddenly hundreds of baubles come cascading down the stairs in the hallway. As she continues to tip the enchanted snow globe, further magical events begin to take place.

In the advert we see the world through the child’s eyes and the laws of physics appear to bend as if the whole house were in a  magical snow globe. With a movement of the globe – the whole room turns upside down, as her family defy gravity dancing in unison across the walls, onto the ceiling and in the air, with snow falling and whirling around the room in a pure flight of fantasy.

By the end, everyone embodies the same infectious energy as the young girl, and, with her family they are having the time of their lives. The story ends with the title:‘Christmas Starts Here’.

Find out more on Mother London.