Under One Roof vs Specialist Agencies: Driving Marketing Effectiveness
At our recent Oystercatchers Club, we were joined by Gareth Mercer, Founding Partner, Pablo, Nicola Wardell, Managing Director Creative, Specsavers and Richard Atkinson-Toal, VP Brand and Experience, American Express to explore one of the industry’s most enduring questions: should brands seek integrated creative and media partners under one roof, or rely on best-in-class specialists? Why […]