At December’s X-Series event, procurement expert Tina Fegent spoke with Becky McKinlay, Managing Director at Oystercatchers, to challenge perceptions and redefine procurement’s role within brand and agency partnerships. Adam Trainis, Client Director at Oystercatchers, shares his insights from the session below. Procurement – a term that often evokes mixed reactions across the marketing industry. A […]
In the complex world of client and agency relationships, brand side marketers often look externally when challenges arise, or performance takes a nosedive. But there’s something to be said to holding up a mirror and looking inwards too, especially if you want to become a trusted client. Andy Bargery, Client Director, explores a fool proof […]
Izzy Jacobs, Programme Manager at Oystercatchers shares highlights from our latest X-Series event. In our autumn X-Series sessions for upcoming agency talent, Andy Bargery, Client Director at Oystercatchers, gave us a deep dive into what makes client relationships thrive. By exploring both the Science and Art behind client:agency relationships, Andy explained the key elements necessary […]
Becky McKinlay, Managing Director at Oystercatchers, clarifies the misconceptions around true intermediary services and highlights the essential factors brands should consider to make informed decisions when choosing an intermediary partner. In the 5 months since I’ve been at Oystercatchers, I’ve been exploring the differences between a number of organisations offering intermediary services, the value they […]
Annie Mallin, Programme Manager at Oystercatchers, looks at the lessons that brands and agencies can learn from and adopt after the viral BRAT summer campaign. Charli XCX’s BRAT campaign was not just a summer sensation—it was a sophisticated exercise in navigating the chaotic waters of contemporary marketing. What began as the title of her latest […]
