Oystercatchers News

Is your marketing operating system helping your brand grow, or quietly holding it back? 

Most marketing leaders recognise when a plan should be working.   A clear objective, smart channel choices, sufficient budgets. Yet often work still moves too slowly, teams feel stretched and spend doesn’t convert into momentum and business impact.   In our experience, the gap isn’t always the plan. It’s the operating system that turns intent into […]

Barclays Appoints Omnicom to Lead Customer Marketing and B2B Strategies

Barclays has appointed Omnicom Group to handle customer marketing, B2B operations, and production for its Barclays UK and Barclaycard brands. The process, which began in April last year, was managed by Oystercatchers. The new partnership will be led by Rapp and OMD UK, marking a strategic step in Barclays’ marketing and communications efforts.

The Very Group appoints Zenith as media agency of record

The Very Group, the parent company of digital retailer Very, has selected Zenith as its media agency of record. Zenith will handle all media planning and buying for The Very Group, offering strategic direction on digital execution and retail media. They will also help accelerate the “Let’s make it sparkle” brand platform and supporting the […]

Becky McKinlay Named Managing Director of Oystercatchers on a permanent basis

Becky will continue to lead across Oystercatchers’ market-leading portfolio of services; Agency Search and Selection, operational excellence, and training for the intermediary’s roster of high-profile clients. In addition to developing the Oystercatchers Club for agencies, the company will launch additional complementary services to help clients maximise their partnerships and supercharge their marketing.  Becky brings extensive […]

Becky McKinlay joins Oystercatchers as Interim Managing Director

Oystercatchers are delighted to announce the appointment of Becky McKinlay into the newly created position of Interim Managing Director of Oystercatchers. Becky joins Oystercatchers from Alpha Grid (part of the Financial Times Group), where she was Managing Director for creative content and the storytelling studio. She has worked in both client side and agency roles […]

Gill Huber joins the Effie Awards Europe 2023 Jury

The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury, including Gill Huber, Managing Partner of Oystercatchers. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Effie is a global forum that exists […]

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