The British Heart Foundation has launched a Euro 2024 campaign inspired by the chant “England ’til I die”.



The campaign, titled “Til I Died”, was developed by Saatchi & Saatchi and features 12 hand-painted murals across the UK, portraying young football fans who passed away prematurely due to heart disease and raise awareness of how 12 young lives are lost to sudden cardiac death each week in the UK.

The murals displayed in the hometowns of the fans, including Birmingham, Cardiff, Chesterfield, Edinburgh, Glasgow, London, Newcastle, Nottingham, and Southampton.