Anna Braithwaite, Marketing Director at M&S, reveals her unorthodox approach to working as a client, how she relies on her gut instincts and uses them to her advantage, and shares the advice she would give her younger self.
Anna also gives us a glimpse into her philosophy on agency partnerships, and why she describes her ideal partnership as “one big set of brains”. She also delves into the nuances between creatives and marketers, and talks about her vision for the M&S brand.
Click here to watch the Through the Lens series.