Help us measure where AI is making a difference in marketing communications.
AI is changing how marketing communications are planned, created, delivered and measured. But how far have marketers really come?
The Oystercatchers AI in Marketing Communications Index is a regular pulse check of AI maturity among brand-side marketers. It looks across the whole planning process – from audience insight and strategy through to creative, deployment, measurement and learning. We want to find out where AI is already improving performance, and where the biggest opportunities and barriers lie.
Click here to take the survey – it takes around five minutes.
Who should take part?
Marketers working in brands and organisations. The survey isn’t aimed at agencies, consultancies or tech providers. You don’t need to be an AI expert, and we’d love to hear from you whether you’re just exploring or already using AI across your marketing.
Why take part?
You’ll help build a benchmark for tracking how AI is developing in marketing over time. The findings will show where marketers see the most impact, where confidence is lower and what to prioritise next.
This edition also includes In Focus: AI and Creativity, looking at whether AI is making creative work better and more effective, as well as faster.
By completing the survey, we will provide you with early access to the report of our findings and what this means to your marketing organisation.