Adversity is the greatest driver of creativity
Brands and agencies responded when faced with the challenges arising from the pandemic and came out stronger, using their ultimate strength – creativity.
Pandemic recovery boosts UK ad spend to record level of £32 billion in 2021
A new report – UK Advertising’s Adspend Review: The Pandemic Effect – by Advertising Association/WARC show the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. Gill Huber, Managing Partner of Oystercatchers, shares her reaction
How will the Pitch Positive Pledge plan reframe the pitch process?
The Pitch Positive Pledge plan looks to reframe the pitch process to improve mental health, cause less wastage and reduce costs. Gill Huber speaks to Creative Salon