What’s the real cost of digital transformation?

What’s the real cost of digital transformation?

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The era of digital transformation (DX), comparable in significance and impact to the Industrial Revolution is forcing radical economic and social change, and, tilting business environments.

And modern marketing, with consumer at its heart, is faced with a mixture of opportunities and challenges driven by digital.

With this in mind, the latest in our series of Oystercatchers Club evenings, on 15th March, sees a panel of people at the leading edge of digital transformation.

Ford Ennals, CEO Digital Radio; Lindsay Pattison, CEO Maxus Global, Julian Brewer, Head of Digital Sales & Products, TSB and Daniel Gilbert, CEO Brainlabs will be joining Suki Thompson on stage at London’s May Fair Hotel.

On the agenda for discussion: how does the human element of brand building evolve in a world of tech?  How do marketers attract and retain talent in a transforming employment market? How can brands and agencies collaborate to create innovative digital solutions that engage ever-changing customer need?

Looking forward to reporting back!

Victoria Sinclair