What CEOs Want From CMOs

What CEOs Want From CMOs

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Do you talk the language of the business? Provide insight not information? Are you championing the customer all through the company?

These are just three of the eight essential skills CEOs look for from their CMOs today as Suki observes in a piece recently published by Market Leader.

Based on CEO research commissioned and led by Suki in her former role as Chairman of the Marketing Society, CEOs were asked to rate a series of leadership attributes from unimportant to critical.

Click here to see full article: MarketLeader

 

Victoria Sinclair