Cilla joined AMV in 1992 as the agency’s first New Business Director. Twenty three years later, she now oversees the 4 companies that comprise the AMV Group in the UK – AMVBBDO, Proximity, Redwood and Fishburn.
She was awarded the CBE in the 2009 New Year Honours list for services to the advertising industry.
Most importantly, she is Fred, Albert and Rosie’s mum.
Troy Warfield is the Chief Commercial & Licensee Officer of Avis Budget Group for Europe, Middle East, Africa and AsiaPac. This role is part of the EMEA/APAC Board and he is responsible for the Sales, Marketing, Digital/Ecommerce and Franchising operations for the organisation, driving both the Avis and Budget brands across the region.
Prior to joining Avis Budget, he was the Vice President, Family Care, Europe for Kimberly-Clark a $2bn retail business with brands such as Andrex, Kleenex, Fiesta, Hakle, Page and Scottex. He was responsible for the P&L delivery, and developing the strategy, communication and innovation plans across the portfolio. Prior to this role, he was the Managing Director of Kimberly Clark’s UK and Ireland business from 2006 to 2009. In this role he grew the market share of all three brands: Andrex, Kleenex and Huggies, and led the organisation to move from the 11th ranked company in the UK industry to be ranked No.1 vs. its peers e.g. Unilever, P&G, L’Oreal and J&J.
Prior to Kimberly Clark,Troy held several roles in Unilever, across the UK and Australia at Board level in Marketing, Sales and General Management.
Troy is a Fellow and on the Board of the Marketing Society and is a Fellow of the IGD.
Troy is married with three children.