Started life as an evolutionary geneticist specialising in animal behavior: mainly sleep and sex (unfortunately in the fruit fly). He then joined the global pharmaceutical and genetic engineering giant Monsanto in sales and marketing.
He quickly decided that human behaviour was more interesting than animal behaviour and joined the advertising agency world.
The urge for freedom compelled him to start his own creative business, Libertine. Libertine is based on a simple idea, that creativity thrives in an environment that encourages freethinking. And that requires an independent spirit and a team of people who are both curious and open-minded.
Libertine‘s business focus is in three main areas: brand consultancy, advertising and social media. The Client list includes Pernod Ricard, Spitfire Ale, Fox’s Biscuits, New Look, Artemis, Babyliss, Old Mutual and Wickes.
John Wood lives in north London with three kids and likes Karate, twitching, the guitar, his Staffordshire Bull Terrier and contrarian thinkers.