Hugo Feiler’s professional trajectory forms an arc through Agency, Client and Production side at a senior level. His unusually broad understanding of the advertising industry is perhaps in part thanks to his first role in the depths of the post room at Abbott Mead Vickers BBDO where he ascended the ranks over seven years. After this he went Client side to Sony Electronics as General Manager of Marketing Communications across Europe, overseeing many award winning campaigns. In 2008 Hugo returned to agency life at Grey London, becoming the Managing Director in 2009, where he was a key member of the leadership team during the Agency’s rejuvenation. At the end of 2012 Hugo moved into Production as a partner at Holster Studios – a film production company specialising in shooting live action for interactive campaigns. Late in 2013 Hugo condensed all that he had witnessed and founded Alpha Century; a hybrid agency which streamlines the creative production process to deliver advertising and content.