Friday | Alex Wright | CEO


Alex Wright has led digital strategy and change programmes, experience planning, delivery and interactive marketing for, among others,,,,,,,,, and He also ran a digital marketing team that generated £0.4Bn in directly attributable sales revenue for British Airways in a year (from a spend of £5M, excluding PPC search).

Alex Wright eats, sleeps and breathes digital. He built his first website in 1992. He spent almost 10 years at in a very wide range of roles including Executive Creative Director, Head of Client Services and Managing Director.

He co-founded and is CEO of the agency Friday – digital business strategy, service design and engineering, for marketers. He is very hands on, and runs the agency’s relationship with HSBC and several other clients.

He is also a committed father of 3 and a yoga nut with a terrible apple-pie habit – 2 a day, every day, since 2005.