Suki Leads Agency Of The Future Debate at The Guardian Changing Media Summit 2016

Suki Leads Agency Of The Future Debate at The Guardian Changing Media Summit 2016

Posted by
| Comments Off on Suki Leads Agency Of The Future Debate at The Guardian Changing Media Summit 2016

Last Thursday Suki joined a leadership line-up gathered by The Guardian for its annual flagship Changing Media Summit.

Sir John Hegarty, Sir Martin Sorrell, Google’s Head of News Richard Gingras, and, Tim Gentry, Global Revenue Director at Guardian News & Media discussed how business can create purpose in a rapidly changing world.

Over 400 C-suite business leaders across media joined the event to hear how brands balance creativity and technology to forge meaningful relationships with customers.

Suki chaired a session to explore agencies of the future. Joining her were Anna Watkins, Managing Director, Guardian Labs; Josh Krichefski, CEO, MediaCom UK, Nigel Gilbert, VP, Strategic Development EMEA, AppNexus, and Rob Fenton, UK Managing Director, fifty-five.

The panel touched on the emerging models and partnerships between agencies, media owners and clients. Why these new models are emerging. How digital transformation is changing the speed at which the creative process moves.

Victoria Sinclair