Shaping the new Brand/Agency model with British Airways, Diageo, Jaguar and Crispin Porter & Bogusky
Oystercatchers Club Event 2 September 2014.
Kimberly-Clark reshapes marketing to fit a digital world. Diageo scraps its marketing innovation unit and hands control of testing new media and digital strategies to brand teams.P&G abolishes marketing directors, changing the title to brand director as it ups its focus on brand building… Just three global giants tackling the challenge of transforming marketing models in a time of unprecedented pace of change – and one where customer experience is king.
We believe that understanding and harnessing new marketing models will deliver unprecedented opportunities for brands, agencies and customers alike.
So, for insights and inspiration, we have gathered together highly-respected leadership for our next Club event. Joining Suki Thompson on stage are four outstanding individuals from the client and agency world who are driving model change:
Philip Gladman: Marketing and Innovation Director Africa, Diageo, innovator behind Diageo’s much-admired global new partnership model.
Ian Armstrong: Global Marketing Communications Director, Jaguar, successfully tapping into and developing a parent-owned agency to create marketing efficiency while enhancing creative output for the brand.
We’re looking forward to lively debate!