The Majors, hosted annually by Major Players in association with The Drum, recognise excellence in the marketing communications industry. This year a new award was introduced: The Major Diversity Champion.
And we’re proud this has been won by our very own Managing Partner, Richard Robinson, in recognition of not only raising awareness of the business and social need for inclusion – but also creating real opportunity for talent across the industry no matter who people are or where they come from.
Richard has long held the belief that the future of the industry is a tipping point – society has become diverse, as have the customers we engage with. Meanwhile, our business, as a whole, remains unchanged in social make-up – largely led by a white, male workforce which in the modern marketing world, cannot have all the answers all of the time. The disconnect has to change and Richard’s championship stems from people proactively leading the charge
Commented Richard, “I believe in positive, direct action led by empowered individuals – and I’m incredibly honoured receive this recognition.”
To read The Drum in full, please click here