We provide a wide range of specialist consulting services


We improve and retain your current agency partnerships through Optimise™, our proprietary evaluation methodology.

We believe that evaluations are the rocket fuel of every successful brand/agency partnership.

Over the past six years we have conducted in excess of 2,000 in-depth interviews with marketing leaders and their agencies to identify the key drivers and working practices of the perfect partnership.

We use Optimise™ to discover the issues hampering performance, and once identified we set out a bespoke action plan to ensure both brand and agency achieve the optimal working partnership for the future.

Alistair Macrow“Oystercatchers have forced us to tackle the little niggles in relationships that are easily glossed over in the pace of business and the context of a long-term partnership. Addressing them head-on has improved effectiveness, efficiency and fun! It’s a telling sign that while our media budget has doubled, our team and our agencies’ teams remain broadly the same size.”

Alistair Macrow, S.V.P. CMO, UK & Northern European Division at McDonald’s

Our senior team

We are accredited members of the Management Consultancies Association (MCA)

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