On the road with Adforum 2015: Peter Cowie reports

On the road with Adforum 2015: Peter Cowie reports

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It’s an exciting time to be working in the London ad business – the industry is vibrant, the leadership is here and the ideas are following. Last week saw Adforum 2015 arrive in London – forty four pitch consultants and many of the UK’s leading agencies met to share views on the future of marketing and creativity.

Peter Cowie, our Founding Partner, saw six key trends emerge: the London edge of strategic leadership; digital at the heart of everything; the innovator agency; a new model for the post-digital era; small is the new black;  frenemies – for the first time, one of the major technology players stepped up to share its vision of the future.

Campaign magazine features Peter’s viewpoints in full. Please click here to read more

Victoria Sinclair