McDonald’s: “We knew we couldn’t market our way out of Super Size Me”

McDonald’s: “We knew we couldn’t market our way out of Super Size Me”

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Tesco Bank Benny Higgins, McDonald’s  Alistair Macrow, Johnny Hornby of The&Partnership and Crystal Palace F.C. Chairman Steve Parish came together this week to discuss how brands must build trust in 2014. See full Marketing Article here.

Victoria Sinclair