Consider the following: in 2011, only 14% of FTSE 100 CEOs had a marketing background; in 2014, this rose to 21%. In 2011, 53% of CEOs came from a finance background, this has dipped to 32%, according to a recent survey by Spencer Stuart. It’s a fact: more marketers are in top roles.
How and why is this trend growing? Suki talks to senior business leaders from Telefónica, United Biscuits, The Post Office, Engine Group, Barclays Group, McDonald’s, Seven Trent and shares her insights with Marketing magazine. Please click here to read more