Weight Watchers has appointed Kitcatt Nohr Digitas to its digital and direct marketing business.
Its first activity for the diet programme will break in January and target people as they set their New Year’s resolutions.
As part of its brief, the agency will not only target new audiences but also consider opportunities among Weight Watchers’ existing customer base.
Kitcatt Nohr Digitas will work alongside Weight Watchers’ advertising agency, Saatchi & Saatchi, which created a campaign for the brand featuring the singer and presenter Alesha Dixon at the beginning of the year.
The activity was the biggest to date for Weight Watchers and included a new “anthem” by Dixon based on members’ stories.