This year sees us hugely busy at the Festival of Marketing, the largest global event devoted to brand marketers. We’re hosting a C-suite event with BT and Samsung Electronics, presenting a transformational story of the Post Office, talking big data and women making it, as well as hosting the Digital, Insight, Realising Your Potential and Content stages.
We’ll share and uncover insights, best practices and dive into very personal viewpoints from powerful leaders on how to best to accelerate performancy;’le in the modern marketing world.
Wednesday 4 October. 12.20. C-Suite
As part of this senior leadership agenda, Suki Thompson will be hosting a panel on “The Power to Transform” with Zaid Al Qassab, Chief Brand & Marketing Officer, BT Group and David Lowes, Chief Marketing Officer at Samsung Electronics. The C-suite promises to be an inspiring session of transformational stories and future thinking on business, marketing and brands.
Thursday 5 October looks like this:
How does a heritage brand like The Post Office modernise to become a truly commercial and digital business while protecting its retail network and services to local story on marketing as a powerful strategic partner to overall business transformation.
They will offer up practical advice on the tenants of success: how to create a lean, agile internal organisation, align marketing with business strategy and design the ultimate effective partnership model. With the steps taken to deliver this transformation programme. [Insights Stage]
12:20 “Marketing, being a mum, and making it: how to combine all three and not go mad!”
Suki is hosting, what promises to be a lively panel with Alice Judge-Talbot, Founder A&Co, Blogger, Telegraph Columnist; Carrie Longton, Co-Founder, Mumsnet; Hayley Southwood, Southwood Stores and Social Hub; and, Katy Hill, TV & radio presenter, writer, blogger, social media influencer. Together they examine the challenges, stumbles and successes, along their careers and motherhood. And the power of social media to market to mums in a truly positive way. This session coincides with our recent launch of Learning to Fly™, an online series of inspiring, helpful and important training modules, designed especially for women who want to turn their business ideas into a reality. [Realising Your Potential Stage]
Watch out for all our Oystercatchers colleagues hosting a variety of stages… Rich Robinson and Paul Davies are MC’ing the Digital Transformation stage. Day Two sees Rebecca Nunneley on the Insights stage, Henry Wisdom the Content Stage and Katie Reddin-Clancy at the Realising Your Potential stage.
Please also check into exciting sessions from our Centaur friends:
Patrick Burgoyne, Creative Review Editor, is chairing a panel on “Process vs Creativity”, 4 October at 13:55
Ashley Friedlein, Founder E-Consultancy, “Launches M3 – a model for marketing which fuses digital and classic”, 4 October 14:45
Russell Parsons, Editor of Marketing Week, “Teaching old brands new tricks”, 5 October, 10:15; “Breaking through: how you can reinvent you”. 5 October, 14:45
Jane Turner, Divisional MD Centaur Media and Sarah Penny, Head of Content at Fashion & Beauty Monitor and Celebrity Intelligence:” Does branded content have a future and is influencer marketing it?” 5 October, 12:20
There’s still time to book your ticket and as an Oystercatchers friend, we can offer you a 10% discount.
Please contact Victoria email@example.com who can help you.
See you there!