Imad is Oystercatcher’s regional partner in the Middle East and North Africa.
During his career of 35 years in marcoms, Imad has acquired a range of perspectives on the sector. He started on the agency, first in Kuwait and then Athens and London. In 2002, after 17 years in London, Imad relocated to Beirut carrying on as Chief Operating Officer of JWT’s Middle East Network where he was involved in driving excellence and efficiency strategically and operationally throughout the network.
He then formed IK Consult in London in 2005, to be the strategic advisors of choice to top management on all aspects of marketing communications and technology in the MENA region. IK Consult expanded to Dubai and Doha with delivery capability across the entire region and has engaged blue chip companies in strategic brand and marketing development, agency selection & management, performance evaluation, relationships and training & HR. Imad acted as advisor to a number of publicly listed companies as well as medium to large private enterprises.
In 2008 Imad launched Results International in the MENA region and has since been engaged in a number of buy /sell mandates and commercial due diligence.
Whereas travel has become a way of life, Imad tries to enjoy a variety of activities that include visiting art galleries, watching football, working out, indulging in fine dining and relaxing with the occasional cigar.