Digiday reports on Evolve ’17: How Santander uses first party data to increase loyalty

Digiday reports on Evolve ’17: How Santander uses first party data to increase loyalty

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“Brands like Airbnb, Uber, John Lewis and Amazon are defining the experiences of other brands…if I can order a book on Amazon Prime in the morning and can get it that same evening, then why would I want to wait 10 days for a bank card? Said Andy Freeman Santander’s UK Head of Social Media, Digital and Marketing Transformation.

Andy was on stage at Evolve ’17 debating digital transformation with agency partner Rick Hirst, CEO Carat UK.

To read Digiday’s full article please click here:

https://digiday.com/marketing/santanders-using-first-party-data-increase-loyalty/

Victoria Sinclair