Could BBH’s track record with BA advertising help Tesco to take off?

Could BBH’s track record with BA advertising help Tesco to take off?

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The Guardian’s Mark Sweney reviews one of the biggest advertising stories this month.

Oystercatchers’ CEO Suki Thompson argues that drastic times call for decisive decision-making. “Dave Lewis is making big things happen and he can’t afford to hang around waiting to make a difference. In these exceptional circumstances selecting trusted partners without a pitch is the right thing to do. I think BBH and Blue Rubicon are exceptional and experienced in the sector.”

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Victoria Sinclair