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Suki Thompson debates partnerships in the post-truth world at Guardian Media Summit 2017

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It’s time to grow up and act, the days of giving digital a pass are over, said P&G’s Marc Pritchard urging agencies and marketers to follow P&G demand for universal adherence to industry-standard viewability metrics, fraud protection and third-party verification. Considering this post-truth world, Suki Thompson was invited to this year’s Guardian Media Change Summit […]

Commercial impact and humanity top list of Marketers’ new business needs

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What do Marketers look for when putting their business out to pitch? What drives brand leaders to engage in conversation? What does stand-out look like? What makes a great partnership? Lively debate this week from marketing business leaders on what makes for impactful agency marketing and even better client/agency partnerships during Oystercatchers’ 2016 Awards judging […]

What marketers can learn from getting closer to sales

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With more big brands moving their marketing and sales departments closer together in a bid to become more agile, marketers will need to talk the talk as well as walk the walk if they want to take on the commercial side of the business. Last week, Mars revealed an internal shake-up in its management team. […]

Oystercatchers Club Awards 2015 | Call for Entries

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Recognising the energy, innovation and sharp thinking agencies commit to new business We are delighted to announce our annual Oystercatchers Club Awards open for entries. Now in their 4th year, they recognise, honour and reward agencies for outstanding achievement in how they market themselves. The awards ceremony will be held on Tuesday 1st December 2015 […]

Cilla Snowball CBE & Group Chairman and Group CEO|AMVBBDO

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Cilla joined AMV in 1992 as the agency’s first New Business Director. Twenty three years later, she now oversees the 4 companies that comprise the AMV Group in the UK – AMVBBDO, Proximity, Redwood and Fishburn. Cilla chairs the Advertising Association and sits on the boards of BBDO Worldwide, Comic Relief and the Women’s Business […]

On the road with Adforum 2015: Peter Cowie reports

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It’s an exciting time to be working in the London ad business – the industry is vibrant, the leadership is here and the ideas are following. Last week saw Adforum 2015 arrive in London – forty four pitch consultants and many of the UK’s leading agencies met to share views on the future of marketing […]

Cherish your job or your customer?

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Putting the customer at the heart of business, sounds obvious, but sadly can all too often be forgotten. Last week saw a cluster of inspiring leaders of successful businesses where customers are at the heart of everything they do. Suki Thompson, our CEO, was joined on stage at London’s MayFair hotel by Feilim Mackle, UK […]

Tuesday 19th May: Customer at the Heart of the Business

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Cilla Snowball, CBE: Group Chairman and Group CEO, AMVBBDO Cilla joined AMV in 1992 as the agency’s first New Business Director.  Twenty three years later, she now oversees the four companies that comprise the AMV Group in the UK – AMVBBDO, Proximity, Redwood and Fishburn. Cilla chairs the Advertising Association and sits on the boards of […]

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