The radical transformation of F1 – Oystercatchers interview Sean Bratches @ AWEurope

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“Formula 1 to date has been a motor sports company … and I’m pivoting it to much more of a media and entertainment brand with the soul of a race car driver.” Sean Bratches, Managing Director, Commercial Operations, F1. We discovered more at Advertising Week Europe 2018 where, for the fourth year in a row, […]

Let’s get the fish on the table: Oystercatchers Club examines steps to success for a powerful agency-client partnership

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How do you breathe new life into the client-agency partnership? Especially when the business environment is an unforgiving jungle if economic doom and gloom forecasts and anecdotal evidence from marketers and agency heads are to be believed. Through our Oystercatchers lens we see extraordinary things going on. And for sure, the new global market dynamics […]

Oystercatchers launches Modern Marketing Pitch Process with Agility and Ambition at its heart

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Oystercatchers have formally evolved the pitch, for a more effective, true-to-life process, with creativity, innovation and financial rigour at its heart. 18 months ago the Oystercatchers Club re-ignited industry conversation around the merit of a fixed pitch process.  General consensus was that there must be another way of working, a model that identifies agency-client partnership and trust […]

FT lists Oystercatchers as a UK Leading Management Consultancy 2018

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Marketing management consultancy Oystercatchers, part of Centaur Media Group Plc, has been listed by the Financial Times as one of the UK’s leading management consultancies. It has landed four out of six stars in the marketing, brand and pricing category alongside AT Kearney, Capgemini and LEK Consulting. Commenting, Post Office Chief Marketing Director Louise Fowler […]

Is our marketing model future fit? Oystercatchers Club Evening Explored…

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The business world is fundamentally different – with companies looking to transform into omnichannel, real-time operations. Meanwhile, many continue to use models which, while still fundamentally sound, don’t fully reflect the world we and our customers live in. Brands are turning to a blend of digital and traditional marketing, such as Econsultancy’s M3 model – […]

Oystercatchers Club Event: The Modern Marketing Model (M3) – January 24th

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Continuing our theme of transformation we are planning a year leading industry debate around the big issues impacting marketing, digital, agencies and technology in the marketplace. Our January event is going to look at the practical implications of the M3 Marketing Model which fuses digital and classic marketing under one framework. Suki Thompson will be joined on […]

Oystercatchers Club Marketing Jurors: How Agencies Win Work

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Just how do agencies win pitches? Especially in today’s complex and rapidly changing landscape? Last week we announced the winners of our annual Oystercatchers Club Awards – which celebrate the best of best agency new business and marketing in 2017. And this week, we take a look inside the decision making. So, what does delight […]

Oystercatchers Club Awards Announce 2017 Winners: Wunderman, Iris and Grey London

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22 November. London. Now in their sixth year, the Oystercatchers Club Awards celebrate the energy, innovation and determination agency teams dedicate to their marketing. At last night’s Awards, which brought together 250 senior global, EMEA and UK brand owners, agency chiefs and industry influencers at the May Fair Hotel, London, the winners were revealed. Wunderman […]

Oystercatchers Club set to reveal annual Award winners

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Next Wednesday sees the sixth annual Oystercatchers Club Awards which celebrate the intense energy, innovation and creativity that agencies and their teams devote to new business and marketing, and of course, results achieved. A terrific line up of jurors have judged submissions and the winners will be revealed at the awards. Commenting on this year’s […]

Richard Robinson named Diversity Champion of the Year 2017

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The Majors, hosted annually by Major Players in association with The Drum, recognise excellence in the marketing communications industry. This year a new award was introduced: The Major Diversity Champion. And we’re proud this has been won by our very own Managing Partner, Richard Robinson, in recognition of not only raising awareness of the business […]

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