Digiday reports on Evolve ’17: How Santander uses first party data to increase loyalty

Posted by
| Comments Off on Digiday reports on Evolve ’17: How Santander uses first party data to increase loyalty

“Brands like Airbnb, Uber, John Lewis and Amazon are defining the experiences of other brands…if I can order a book on Amazon Prime in the morning and can get it that same evening, then why would I want to wait 10 days for a bank card? Said Andy Freeman Santander’s UK Head of Social Media, Digital […]

The Greatest Disruptor of our Time? Humanity, Digital or a Combination of Both

Posted by
| Comments Off on The Greatest Disruptor of our Time? Humanity, Digital or a Combination of Both

Last week we went slightly off piste with the launch Evolve ’17 – our Oystercatchers Club spin-off with a twist. Evolve ’17 emerged from requests from across the industry for an informal event where the impact of tech, creativity and humanity on marketing could be explored through a disruptive lens. With huge pride, we were […]

New to Evolve ’17 line up: “Video marketing: the next big revenue rainmaker” Kantar’s Jane Ostler and Eyeview’s Jon Setty

Posted by
| Comments Off on New to Evolve ’17 line up: “Video marketing: the next big revenue rainmaker” Kantar’s Jane Ostler and Eyeview’s Jon Setty

Digital video viewing has become mainstream, fuelled by the growth of mobile. Unsurprisingly, spend on mobile video ads has more than doubled (up 103%) in 2016 year on year, making it the fastest-growing ad format and 29% of total growth in digital ad spend, according to April’s IAB/PWC ad spend study. Video advertising remains one […]

Evolve ’17 announces BA/Bio, Santander/Carat digital transformation story-telling; Nao robot guests too

Posted by
| Comments Off on Evolve ’17 announces BA/Bio, Santander/Carat digital transformation story-telling; Nao robot guests too

We’re delighted to announce the latest in our Evolve ’17 line-up on Thursday 13th July. Talking to the evening theme “how do you transform a human company in the age of machines?” – We’ve landed two terrific digital change stories from two terrific agency/client partnerships. Presenting live on the night BA/ Bio and Santander UK/ […]

Hostelworld Group CMO, Otto Rosenberger Participates at Evolve ’17 | 13th July

Posted by
| Comments Off on Hostelworld Group CMO, Otto Rosenberger Participates at Evolve ’17 | 13th July

As we shape up our first ever Evolve evening – spin-off from our industry leading Oystercatchers Club events – we’re thrilled to confirm Otto Rosenberger a one of our headline speakers.   Otto, a digital native in the world of marketing, has worked for three web-only companies in sectors utterly revolutionised by new digital consumer […]

How do you transform a human company in the age of machines? Oystercatchers Club investigates

Posted by
| Comments Off on How do you transform a human company in the age of machines? Oystercatchers Club investigates

Pepper, Alexa, Siri and Cortana have changed the way people and companies behave, work and play. Forever. Warp-factor speed digital journeys have become a point of entry for competitive edge. A must-have. Not nice-to-have. So, just how are brands and businesses responding to tech disruption, the speed of change and widening skill gaps? Oystercatchers “Evolve” […]

Are marketers the future CEOs? Raconteur interviews Suki Thompson

Posted by
| Comments Off on Are marketers the future CEOs? Raconteur interviews Suki Thompson

Research by recruiters Spencer Stuart shows that in 2016 some 20 per cent of CEOs at FTSE 100 companies started off their careers in marketing or had worked as a chief marketing officer (CMO). This was true for 18 per cent of Fortune 500 CEOs and 24 per cent of private equity bosses. Raconteur reports […]

What’s the point of brands with purpose?

Posted by
| Comments Off on What’s the point of brands with purpose?

What would Jesse Boot do? Troubled by the poverty surrounding him, Jesse Boot championed access to healthcare for all at affordable prices. He took over his father’s shop, which opened in 1849, and grew Boots into the company we know today. Jesse broke the mould: he introduced registered nurses into Boots pharmacies [pre-NHS], led the […]

Can purpose led transformation achieve business objectives?

Posted by
| Comments Off on Can purpose led transformation achieve business objectives?

Coming up soon – the latest in our Oystercatchers Club transformation evenings. On 10th May, our debate will focus on purpose-led transformation with a stellar panel including Elizabeth Fagan, SVP & Managing Director, Walgreens Boots Alliance; Edward Pilkington, Marketing and Innovation Director, Diageo Europe; and, Tamara Ingram, CEO, J. Walter Thompson Worldwide. In a world […]

Suki Thompson debates partnerships in the post-truth world at Guardian Media Summit 2017

Posted by
| Comments Off on Suki Thompson debates partnerships in the post-truth world at Guardian Media Summit 2017

It’s time to grow up and act, the days of giving digital a pass are over, said P&G’s Marc Pritchard urging agencies and marketers to follow P&G demand for universal adherence to industry-standard viewability metrics, fraud protection and third-party verification. Considering this post-truth world, Suki Thompson was invited to this year’s Guardian Media Change Summit […]

Page 1 of 18 1 2 3 18