Oystercatchers

The radical transformation of F1 – Oystercatchers interview Sean Bratches @ AWEurope

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“Formula 1 to date has been a motor sports company … and I’m pivoting it to much more of a media and entertainment brand with the soul of a race car driver.” Sean Bratches, Managing Director, Commercial Operations, F1. We discovered more at Advertising Week Europe 2018 where, for the fourth year in a row, […]

Oystercatchers launches Modern Marketing Pitch Process with Agility and Ambition at its heart

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Oystercatchers have formally evolved the pitch, for a more effective, true-to-life process, with creativity, innovation and financial rigour at its heart. 18 months ago the Oystercatchers Club re-ignited industry conversation around the merit of a fixed pitch process.  General consensus was that there must be another way of working, a model that identifies agency-client partnership and trust […]

FT lists Oystercatchers as a UK Leading Management Consultancy 2018

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Marketing management consultancy Oystercatchers, part of Centaur Media Group Plc, has been listed by the Financial Times as one of the UK’s leading management consultancies. It has landed four out of six stars in the marketing, brand and pricing category alongside AT Kearney, Capgemini and LEK Consulting. Commenting, Post Office Chief Marketing Director Louise Fowler […]

Is our marketing model future fit? Oystercatchers Club Evening Explored…

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The business world is fundamentally different – with companies looking to transform into omnichannel, real-time operations. Meanwhile, many continue to use models which, while still fundamentally sound, don’t fully reflect the world we and our customers live in. Brands are turning to a blend of digital and traditional marketing, such as Econsultancy’s M3 model – […]

Oystercatchers Club Event: The Modern Marketing Model (M3) – January 24th

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Continuing our theme of transformation we are planning a year leading industry debate around the big issues impacting marketing, digital, agencies and technology in the marketplace. Our January event is going to look at the practical implications of the M3 Marketing Model which fuses digital and classic marketing under one framework. Suki Thompson will be joined on […]

Oystercatchers Club Marketing Jurors: How Agencies Win Work

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Just how do agencies win pitches? Especially in today’s complex and rapidly changing landscape? Last week we announced the winners of our annual Oystercatchers Club Awards – which celebrate the best of best agency new business and marketing in 2017. And this week, we take a look inside the decision making. So, what does delight […]

Oystercatchers Club set to reveal annual Award winners

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Next Wednesday sees the sixth annual Oystercatchers Club Awards which celebrate the intense energy, innovation and creativity that agencies and their teams devote to new business and marketing, and of course, results achieved. A terrific line up of jurors have judged submissions and the winners will be revealed at the awards. Commenting on this year’s […]

Marketing Success Depends on the Human Touch

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AI, AR, SR, robotics, data and digital… In today’s tech world, it’s important to remember that we are all human. Our customers are people. Our business partners all have personal lives too. Our Managing Partner Vlad Komanicky argues that healthy agency/client relationships are built on personal collaboration – more than ever before to enable personalised […]

We’re launching LEARNING TO FLY: Entrepreneurship in the modern world

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It’s been reported that if women started businesses at the same rate as men, global GDP would be better off to the tune of £21 trillion by 2025. Just think of what a positive impact this would have on the planet and everyone in it. If we support more female entrepreneurs in the UK, we can generate […]

Who’s Who in Econsultancy’s Top 100 Digital Agencies Report 2017?

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Congratulations to all our friends who made this year’s Econsultancy’s Top 100 Digital Agencies Report– the definitive listing of the UK’s largest digital agencies. In addition to very noisy agency celebration, the guide is a treasure trove of in-depth analysis and commentary on the state of the industry – with a raft of useful information […]

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