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Marketers move from pitch to partnership. Suki shares her views in Marketing.

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Over the past 12 months we have noted that 75% of our clients have decided to invest in relationship management, training and coaching rather than pitch their agencies. Marketers, it would seem, are moving from pitch to partnership for commercial success in a rapidly changing world.  Please click here to read more

Richard charts the explosive growth of creative talent in Africa with Jon Akwue for Campaign

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Richard has spent time helping Africa to build brands and businesses. His work has taken him to Ghana, Nigeria, Kenya, Rwanda, South Africa. He shares his insights and thoughts on “Africa Rising” and the new wave of creativity exploding out of this continent. Link to full article In 2000, The Economist declared that Africa was […]

Graduates on advertising: Oystercatchers' Jodie shares her thoughts with Campaign

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Campaign talks to graduates currently involved in graduate schemes, internships and trying to make it in the industry about how and why they decided to get into advertising and how it’s going so far. Jodie was invited to share her views…http://www.campaignlive.co.uk/News/1216720/

Oystercatchers Club Awards: The votes have been counted and the results are in

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After an afternoon of hard discussion, challenging debate and difficult decisions the judging for the 2013 Oystercatchers Club Awards has concluded. Eighteen Judges reviewed over a hundred agency entries vying for the title of Best Creds, Best RFI, Best Film and Best Website of the year. The winners and runners-up will now be announced on […]

Calling all heads of retention/IPA blog

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The IPA’s recent Alliances Adaptathon, the first in a series of events designed to optimise client agency relationships saw much debate on the future of our industry. A thought building buzz and steam focused on  “Head of Retention” , a new industry job title, coined by Richard Robinson. It’s time for agencies to make a new […]

Oystercatchers’ celebrate PA power

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Behind every successful executive, sits the true centre of command: the personal assistant. So for the second year running, we brought together an outstanding group of client PAs for an evening of networking, sharing, and frankly, just sheer fun. It’s our way of saying a big thank you to all the great people we’re working with. […]

Oystercatchers’ Partners Marketing Chap with Prince Michael of Sealand/The Drum

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In one of the quirkiest relationship partnering this year, we recently introduced iconic marketing commentator and influencer Marketing Chap to the Principality of Sealand – result, Sir Mark Etingchap, OMS, to the position of Marketing & Social Media Advisor Royal by HRH Prince Michael for an indefinite period.  To read more about this royal introduction […]

The secret to a successful client relationship/IPA Blog

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A strong relationship between client and agency is one of the most important drivers of business value – but is too often overlooked, writes Richard Robinson, Managing Partner at Oystercatchers. On my first day at work my first boss told me the secret to a long term, successful client relationship: Talk every day, meet every […]

Oystercatchers Club Agency Awards 2013 | Interviews with the Judges

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Why did you select the winning agency on Best Agency Credentials? Patrick Jubb: The agency that won best credentials really were very clear about who they were and what their core area of expertise is, and that was then reflected in every single part of their credentials –  most importantly in their testimonials then also […]

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