Insight & Opinion

The Creative Shoot-Out invites Peter Cowie to Join 2018 Advisory Council

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Rapidly becoming one of the most talked about creative award shows in town, The Creative Shoot-Out has invited our very own Peter Cowie to join its Advisory Council. The all-star line-up includes Simon Dalglish, Deputy Managing Director Commercial ITV, ITV plc; Rosie Nixon, Editor, Hello!; Madeline Macey, Marketing &Communications Director, Liberty; Julian Hough, Chairman, WCRS; […]

What’s the real cost of digital transformation?

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The era of digital transformation (DX), comparable in significance and impact to the Industrial Revolution is forcing radical economic and social change, and, tilting business environments. And modern marketing, with consumer at its heart, is faced with a mixture of opportunities and challenges driven by digital. With this in mind, the latest in our series […]

Oystercatchers’ Victoria Sinclair lands Marketing Individual of the Year

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We are so very proud that our very own Victoria has been named Marketing Individual of the Year at this year’s Centaur Media in-house Awards. The award recognises the ability to deliver outstanding results, marketing innovation, and, effectiveness across channels. Victoria’s career at Oystercatchers has seen her fly from Project Manager, as part of our […]

Let’s talk about stress baby! Advertising Week Europe 21st April

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27.3 million days were lost due to work related stress last year. During that time NABS has seen a massive 67% increase in calls to its Advice Line for emotional support from our industry. How often do we moan, ‘I’m too stressed?’ As a business are we piling on too much pressure? Are we confident […]

Oystercatchers Club | Big Data & Social Media | 22 March

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Big Data and Social Media have been buzz words in marketing for a while. They have dramatically changed our lives. The issue for the, ‘modern marketer’ is what data and social media is relevant? How does it drive a deeper engagement with the customer? What really makes a difference and how should it be measured? […]

Cherish your job or your customer?

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Putting the customer at the heart of business, sounds obvious, but sadly can all too often be forgotten. Last week saw a cluster of inspiring leaders of successful businesses where customers are at the heart of everything they do. Suki Thompson, our CEO, was joined on stage at London’s MayFair hotel by Feilim Mackle, UK […]

Shaping the new Brand/Agency model with British Airways, Diageo, Jaguar and Crispin Porter & Bogusky

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Oystercatchers Club Event 2 September 2014. Kimberly-Clark reshapes marketing to fit a digital world.  Diageo scraps its marketing innovation unit and hands control of testing new media and digital strategies to brand teams.P&G abolishes marketing directors, changing the title to brand director as it ups its focus on brand building… Just three global giants tackling the challenge of transforming marketing models in […]

Book Review – Where in the World is My Team?

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At Oystercatchers, we like to be on the pulse of what is happening in the industry.  Every month, we will be reviewing the hottest industry books and will share our thoughts and findings. Here Paul Arnold reviews Where in the world is my team by Terence Brake – Making a Success of Your Virtual Global Workplace […]

Calling all heads of retention/IPA blog

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The IPA’s recent Alliances Adaptathon, the first in a series of events designed to optimise client agency relationships saw much debate on the future of our industry. A thought building buzz and steam focused on  “Head of Retention” , a new industry job title, coined by Richard Robinson. It’s time for agencies to make a new […]

Put time aside for something new: innovation fails in a vacuum

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Innovative culture is no accident; it requires people to fail; and comes from constant learning. Three big themes from our recent Oystercatchers’ Club Event. During our conversations with CEOs and senior marketers, we’ve heard that innovation and re-ignition of entrepreneurial spirit are agenda-topping concerns. So, we grabbed the opportunity to invite some of the most […]

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