Is our marketing model future fit? Oystercatchers Club Evening Explored…

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The business world is fundamentally different – with companies looking to transform into omnichannel, real-time operations. Meanwhile, many continue to use models which, while still fundamentally sound, don’t fully reflect the world we and our customers live in. Brands are turning to a blend of digital and traditional marketing, such as Econsultancy’s M3 model – […]

Oystercatchers Club Marketing Jurors: How Agencies Win Work

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Just how do agencies win pitches? Especially in today’s complex and rapidly changing landscape? Last week we announced the winners of our annual Oystercatchers Club Awards – which celebrate the best of best agency new business and marketing in 2017. And this week, we take a look inside the decision making. So, what does delight […]

Oystercatchers Club Awards Announce 2017 Winners: Wunderman, Iris and Grey London

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22 November. London. Now in their sixth year, the Oystercatchers Club Awards celebrate the energy, innovation and determination agency teams dedicate to their marketing. At last night’s Awards, which brought together 250 senior global, EMEA and UK brand owners, agency chiefs and industry influencers at the May Fair Hotel, London, the winners were revealed. Wunderman […]

Anna Williamson Joins Oystercatchers Club to Debate | 14th September

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We’re delighted to announce that counsellor, life coach and Master NLP practitioner Anna Williamson be joining our Club debate panel next month as we continue our 2017 theme of transformation – this time through the lens of culture and well-being. An experienced broadcaster, Anna uses her skills as an agony aunt and psychology expert for […]

Culture: The Cornerstone of Business Transformation? Oystercatchers Club explores.

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This September sees us continue to focus on the theme of transformation in the latest of our Oystercatchers Club evenings. At this event we look at transformation through the lens of culture and well-being as brands are recognising the intrinsic link between staff engagement and customer experience. Or put another way, happy staff create happy […]

Digiday reports on Evolve ’17: How Santander uses first party data to increase loyalty

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“Brands like Airbnb, Uber, John Lewis and Amazon are defining the experiences of other brands…if I can order a book on Amazon Prime in the morning and can get it that same evening, then why would I want to wait 10 days for a bank card? Said Andy Freeman Santander’s UK Head of Social Media, Digital […]

The Greatest Disruptor of our Time? Humanity, Digital or a Combination of Both

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Last week we went slightly off piste with the launch Evolve ’17 – our Oystercatchers Club spin-off with a twist. Evolve ’17 emerged from requests from across the industry for an informal event where the impact of tech, creativity and humanity on marketing could be explored through a disruptive lens. With huge pride, we were […]

New to Evolve ’17 line up: “Video marketing: the next big revenue rainmaker” Kantar’s Jane Ostler and Eyeview’s Jon Setty

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Digital video viewing has become mainstream, fuelled by the growth of mobile. Unsurprisingly, spend on mobile video ads has more than doubled (up 103%) in 2016 year on year, making it the fastest-growing ad format and 29% of total growth in digital ad spend, according to April’s IAB/PWC ad spend study. Video advertising remains one […]

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